Our proven 8 step workflow keeps projects organised, stakeholders aligned, and the signature Koncept creativity flowing:

 

1. BRIEF (FREE OF CHARGE):

We define scope, budget, goals, audience and deadlines, outlining initial ideas tied to your business strategy. No obligation. No strings attached.

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2. MARKET RESEARCH:

We blend our market knowledge, gained from years of industry expertise and networking, with a new wave of research fine-tuned to the project to uncover trends, gaps, and opportunities.

 

3. BLUE-SKY:

Through moodboards and Koncept's unique visualisation technique "Sound Bathing", we spark rapid conceptualisation rooted in visuals and ambience unique to your project.

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DEFINE THE PROJECT:

With a better understanding of the outlay, we then begin to narrow down the production into a realistic, targeted and considered approach with theme, narrative and format outlined.

 

5. QUICK-FIRE VISUALISATION:

Leveraging A.I. to quickly bring ideas to the table, we begin picturing the elements of the experience in several different styles, which you can then use to decide on what direction the project will take.

 

6. TECHNICAL PLANNING:

We lay plans for the physical structure, and detail how the experience will play out both narratively, and operationally to alleviate failure points and safety concerns.

 

7. CONCEPT ART:

With a better idea of the space and technicalities, we refine visuals with more informed 2D concept art and 3D model renders to inform development thereafter.

 

8. WRITING:

We decide on the placement of actors/signage/gameplay elements for world building and interaction, and write the content that will be performed, displayed, and interacted with throughout.

 

We finalise on all written parts of the designs, bringing together concept art, technical planning and experience writing into a packaged plan ready for client sign-off and contractor installation.