I’m thrilled to share that I’ve just wrapped up my course at UAL, earning a non-accredited certificate in Experience Design (EXD). WOO!

Don’t get us wrong, we love the scare industry. So what’s the problem? What’s the one thing most scream parks miss?

To every museum, castle, heritage site, FEC... Listen up: Keep up, or get left behind.

Every creative has those pet projects. The ideas that won’t leave your head, the ones that keep you up at night. We’re no different.

It’s no secret: the immersive world is blowing up. The UK’s immersive entertainment market is experiencing phenomenal growth. In 2024, the sector generated an estimated £5.5 billion, and it's projected to grow by over 26% before 2030 — and that’s just the UK.

I had the pleasure of speaking at the Game-On Conference 2025, held at Canterbury University and organised by immersive industry consultant Zoltan Papp

These now-closed shows remind us what’s possible when immersive storytelling is approached with vision, care, and daring.

Transforming Fear into Unforgettable Experiences

Revealing the Secrets of Our Most Immersive Show Yet

How to Build Suspense and Excitement Through Every Phase of Your Experience Great stories don’t start with the reveal. They build toward...

From bold beginnings to hard-earned insights. Our journey has been anything but static.

Why Clarity of Theme Equals Confidence in Booking

Special effects should exist to affect, not just to impress.

Designing Moments of Attention in Immersive Experiences

How to Guide Without Leading, and Lead Without Guiding

Crafting Experiences Where Guest Actions Truly Matter

The Silent Power of Realism in Immersive Design

Navigating the Invisible Line Between Reality and Fiction in Immersive Design