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EXPERIENCE DESIGN.
10+ YEARS EXPERIENCE.
57 INDUSTRY AWARDS.
THE NEXT BIG THING STARTS HERE.
Your next experience could be designed by the creator of attractions with some of the best press and reviews in the UK industry. The road from conception to launch is A LOT, and it’s hard to make sure everything is being executed at the best it can be.
Here’s everything I can take off your hands:
BESPOKE CONCEPT:
Typically recouped within the first month of trading.
Sometimes it’s hard to think outside your own box. Working across different brands and attractions positions me to conceptualise truly unique experiences beyond what you could imagine. ideating brand new immersive/experiential entertainment requires specialists with knowledge in design theory, immersion psychology and proven experience delivering successful productions. Pitch decks are 10-15 page documents outlining a bespoke concept (developed independently, or through client collaboration), to provide a clear and strategised project pitch for all stake holders to align with. Includes the following (except where not applicable) - Narrative overview - Guest journey - Key element visuals (Moodboards/references as standard. Generated or human-created concept art) (May also include reels/sounds) - Strategy (including operations, market, revenue, budget) - Next steps - One-pager included complimentary
EXPERIENCE WRITING:
Built to earn back it's cost through visits and engagement.
Not just story. Narrative design that encapsulates every element of the experiential tool kit to bridge the gap between fiction and audience with connection, togetherness and memory. - Narrative writing (then/now/active role) - Scene Breakdown (Moodboards/references as standard. Generated or human-created concept art) (May also include reels/sounds) - Character profiles/scripts/costumes (Moodboards/references as standard. Generated or human-created concept art) (May also include reels/sounds) - Choreography
TECHNICAL DOCUMENTATION:
Priced against the cost of unclear direction.
The backbone of any production, providing structure, clarity and clear communication to everyone involved in the production process. I create production ready documentation: - Scene plan (Set, props, lights, sounds, SFX, actors) - Spatial plan & guest flow - Interplay Arc
A/V/G ACCOMPANIMENT:
Priced against the cost of a scene that doesn't land.
World-building elements such as soundtracking and graphics (print and video) are essential to creating a compelling scene with high production value. These details are often overlooked and can be the difference between a successful experience, or a home-made project. I offer creation of atmosphere-setting audio design and world building elements. Additionally, I collaborate with a trusted network of digital artists to deliver bespoke artwork. Types of media include: - Soundscapes - Sound effects - Soundtracking - Voice over - Signage - Branding - In-world posters/notes etc. - Instructional print media - Video backgrounds - Video instructional briefings - Video effects ... and much more. Clients can request royalty free execution, or if they have the appropriate permissions, copyright content can be used.
BUILD AND SPECIALIST PRODUCTION:
(Ball park quotes collected)
I maintain a trusted network of contractors across a number of disciplines including: - Carpentry - Set construction - Specialist prop fabrication - Electrical engineers - Lighting engineers - SFX technicians etc. Each of the contractors in my network has extensive experience in immersive and experiential installations, and I have first hand experience working with them and their executions. While contractor management is not part of my services, I am happy to provide recommendations and referrals for those contractors I consider most suitable for your project and budget.
LAUNCH SUPPORT:
Priced against the cost of a bad first impression.
No experience can launch before it's ready. I cover a number of the key components for a smooth handover to operational teams including: - Show programming (COGS or HoudiniMC) - Cast direction - Operator training - Operations manuals - Promotional material (Photography and Copy)
YOUR PROFIT IS PRIORITY.
PRICE SHOULD BE A RELIEF, NOT A SURPRISE.
Every fee is set against what your experience is projected to earn based on my designs, not against my hours. That means the number you see is always a fraction of the return it's tied to, worked out for your specific project.
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IT'S AN INVESTMENT, NOT A COST.
A pitch deck that gets your stakeholders aligned. A narrative that gets guests talking. Technical documentation that stops a build going wrong halfway through. Every service exists to protect or accelerate your revenue.
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PRICED TO PAY YOU BACK.
As a rule, I aim for each service to be recoverable within your first month of trading. That's the benchmark I work to before I ever send a quote. If the numbers don't add up for you, they don't add up for me either.
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Free, no-obligation blue-sky consultations mean the first conversations cost you nothing.
WE CREATE.
As a specialist in live experience design, I collaborate with a wide range of attractions in the immersive sector, from established, trend-setting entertainment formats to pioneering, innovative experiences. Here are just a few of my areas of expertise:​