

YOUR NEXT CREATIVE LEAD

WHAT IS KONCEPT?
Helping leisure businesses design and write their next (or first) entertainment experiences.
Experience Design specialising in narrative, theatrics and interaction/gameplay for immersive experiences.
Creative Generalist for immersive and experiential projects including audio, video and graphical accompaniment.
Launch Support for productions from show programming, to cast/crew training and promotional packs.

10+
Years in the
Immersive industry
6
Years of Immersive
business ownership
57
Industry awards,
titles & nominations
I SHAPE EXPERIENCES.
Immersive... It's complicated, intricate and specialist. Koncept Creative has it mastered.
I believe in growing the experiential sector through supporting small-to-medium sized experiences with creativity, strategy, and connection. With over ten years of industry experience and a history of business ownership that brings me closer to clients’ needs, I craft experiences that are impactful, resonant, and designed for lasting success.
YOU'RE MY CLIENT IF:
You're expanding into theatrical, narrative experiences.
Skip the expensive trial and error. I’ll show you how the extra elements fit together and help you avoid the pitfalls that sink many experiences.
You’re writing gameplay into a live experience for the first time.
Or you’ve written plenty and keep recycling the same ideas. Either way, a fresh professional perspective will sharpen your gameplay mechanics.
Your budget and
vision aren't a
match.
You still need to stand out in a crowded immersive market. I’ll help you target your spending without cutting the value your audience feels.
You’re new to the immersive industry, or still finding your feet in it.
I’ll teach you how operations and market strategy really work here, so you lead with a head start rather than a learning curve.

YOUR PROJECT.
MY EXPERTISE.
Koncept Creative can join you at any stage of your production journey, for whatever aspect of your project that needs expert assistance.
An asset, ally and hidden superpower to creative teams and businesses. I am a specialist in writing and designing immersive attractions that stand out. As the mind behind some of the UKs most critically acclaimed experiences, I have a proven track record of transforming LBE and FEC business's ideas into fully realized, expertly written masterpieces that customers pay to be immersed in.
INTERACTIVE LIVE EXPERIENCES
EXPERIENTIAL ART
IMMERSIVE THEATRE
EDUCATIONAL EXPERIENCES
SCARE ATTRACTIONS
ESCAPE ROOMS
FESTIVALS AND EVENTS
THEMED DINING/DRINKING
INCLUDING:
(BUT NOT LIMITED TO)
WHY KONCEPT?

Hi, I'm David
Koncept Creative is the independent design studio of David Goodman; an immersive veteran with over 10 years of industry experience, including being the creator and founder of Hounds Immersive Experiences, winner of "Best Immersive Company 2024". It's clear to see why David is critically acclaimed as the UK's "Master of Immersive Experiences"
David has brought ground-breaking, genre-defining, show-stopping productions to life, touching every single point of both the business and production timeline, but has never rested on his laurels, seeking consistent continued professional development through relevant courses and programs.
Through wide industry reputation, David is often found on industry stages and panels, or just on the show floor, making meaningful connections within every corner of the immersive and experiential market.
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