To every museum, castle, heritage site, FEC... Listen up: Keep up, or get left behind.

Every creative has those pet projects. The ideas that won’t leave your head, the ones that keep you up at night. We’re no different.

It’s no secret: the immersive world is blowing up. The UK’s immersive entertainment market is experiencing phenomenal growth. In 2024, the sector generated an estimated £5.5 billion, and it's projected to grow by over 26% before 2030 — and that’s just the UK.

These now-closed shows remind us what’s possible when immersive storytelling is approached with vision, care, and daring.